Danielle Dear, current FRS, and her mentor Cosette Armstrong are launching “Ripping the Seams”—a blog to help the average consumer cut through marketing clutter to determine the true sustainability of clothing items before purchase.  Dear points out that “sustainability in the apparel industry is quickly catching on” as both a responsible approach to manufacture and a trendy way to attract customers.  While many clothing manufacturers offer transparently sustainable products, others have simply opted to cash in on the new green marketing trend.  Dear’s blog aims to guide consumers to truly sustainable products by publishing information about a manufacturer’s sources, processes, and business associations.  “My hope,” says Dear, “is that I empower consumers to make informed decisions about the clothes they purchase.”

Check out “Ripping the Seams” here: http://researchingsustainability.wordpress.com/